💷 Free tool

Rental rate calculator

The single most common mistake when renting something out is pricing from what you paid for it. What you spent in 2019 is irrelevant — what the thing would sell for today is what you actually risk every time it leaves the house, and that is what every rate here is built from. Nothing is sent anywhere; your rate card is saved only in this browser.

What is it?
Optional — only used to label it on your rate card below
What would it sell for today?
Not what you paid. Check second-hand listings for the same model if you are unsure
How often do people need this?
Year-round demand supports a higher rate than a few weeks in summer
Currency
Changes the symbol only — the maths is the same everywhere
Adjust the assumptions
Day rate, as a share of value
3% is the default starting point
Week discount (%)
How much cheaper a week is than seven single days
Month discount (%)
How much cheaper a month is than thirty single days
Deposit (% of value)
Higher for anything expensive or easily resold
These are a defensible starting point, not a law of nature. They land close to what hire shops charge once you account for the fact that you have no premises, no staff and no counter to stand behind. Local demand decides the real number — if nobody bites in a fortnight, the price is not the only thing worth changing.

Not sure what you even have to rent?

The home audit walks you through 77 commonly rented items, room by room, and adds up the total.

Walk the house →

Read the last line, not the first

The figure most people fixate on is the day rate. The one that actually matters is how many days of hire it would take to replace the item outright if somebody destroyed it. Around thirty days is normal. Much beyond forty-five and something is wrong: either the rate is too low, or the item is too valuable to be going out on a handshake and a quarter-value deposit.

Round to whole numbers, and to numbers that sound decided rather than calculated. Eight a day reads as a considered price. Seven forty reads as a formula, and invites the other person to run their own formula back at you.

Why a week costs less than seven days

Because your cost is mostly the handover, not the days in between. A customer taking an item for a week costs you one meeting instead of three, so a discounted week is often more profitable per hour of your time than three separate daily hires at full price. The same logic is why delivery should carry a real fee: it removes the commonest reason people do not book, but it eats an evening.

This calculator is for planning only and is not financial, tax, insurance or legal advice. Before renting anything out, check what your home insurance actually covers — many policies provide very little cover for damage to other people's property and exclude activity the insurer judges to be commercial.

Frequently asked questions

How much should I charge to rent out my equipment?

A defensible starting point is around 3% of what the item would sell for today, per day. A week is usually priced at about 15% below seven single days and a month at about 30% below thirty, because your cost is mostly the handover rather than the days in between. Adjust upward for things people need year-round and downward for single-season items.

Should I price from what I paid or what it is worth now?

What it is worth now. What you paid years ago is irrelevant — the current resale value is what you actually risk every time the item leaves your house, so that is the number every rate should be built from.

How big should a rental deposit be?

Around 25% of the item's current value is a common default. Raise it for anything expensive or easily resold, and lower it for cheap, bulky things nobody would bother stealing. A deposit does not make you whole if an item is destroyed — it makes the renter more careful and gives you something concrete to point at.

Is it worth renting out cheap items?

Usually not. Below about 40 in value, the rate the formula produces does not cover the twenty minutes a handover costs you. Either price by the hassle instead — nothing under about 5 — or leave those items out of your inventory.